From Webinar Sign-ups to Premium Leads
How One Mortgage Broker Cracked the Lead Generation Code
The Challenge
Like many mortgage brokers, Open Plan Finance knew they needed a systematic approach to lead generation. But instead of jumping straight into lead gen ads, they wanted to build trust and authority first. The challenge was to:
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Build credibility in a crowded market
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Convert cold audiences into warm prospects
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Create a reliable system for qualified mortgage leads
The Strategic Results
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Massive Brand Reach – 81,916 targeted prospects at just $0.04 per view
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90 Webinar Registrations – built a pool of educated, high-intent prospects
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Premium Lead Generation – 24 qualified mortgage leads at $24.59 per lead
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34% Reduction in Acquisition Costs – from first campaign to final optimization
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Our Proven Three-Phase Approach
Phase 1: Authority Building Video Campaign
First, we focused on establishing Open Plan Finance as a trusted expert:
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$699.18 investment reached 81,916 targeted prospects
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18,099 video views at just $0.04 per view
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Created brand awareness and trust before asking for any commitment
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Built a warm audience for future targeting
Phase 2: Webinar Registration Campaign
With a foundation of trust established, we launched webinar campaigns that:
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Generated 90 webinar registrations
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Initial cost per registration: $28.55
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Created a pool of educated prospects
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Positioned Open Plan Finance as industry educators
Phase 3: Direct Lead Generation
The final phase focused on converting warm audiences into qualified mortgage leads:
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Generated 24 high-quality mortgage leads
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Achieved lowest cost per lead at $24.59
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Created predictable lead flow
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Established systematic approach for ongoing success
The Proof
Why This Matters for Your Mortgage Business
Imagine having:
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A proven system that first builds trust, then generates leads
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Prospects who are educated about your services before they talk to you
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Lead costs that decrease as your authority grows
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A reliable pipeline of qualified mortgage opportunities
The Real ROI
Let’s break down the numbers:
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Average mortgage commission: $3,000
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Monthly qualified leads: 24
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With a conservative 10% conversion rate: 2-3 new clients
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Potential monthly revenue: $6,000-$9,000
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Total monthly ad spend: Less than $3,000
That’s a potential 2-3x return on investment – month after month.
Ready to Transform Your Mortgage Business?
Open Plan Finance went from relying on referrals to having a systematic approach to lead generation. We can build the same for you.
Don’t let another month go by watching your competitors capture the market. Schedule a strategy call today to learn how we can build your own predictable lead generation system.
Trusted Socials Reviews
Jason Hare – Open Plan Finance
“Incredible service, ideas and personal attention. The results were phenomenal. I will be using Nora and Trusted Socials for every marketing campaign in the future.“
Social Media Management
Shae McGrath – DoZer & Co
“I have only positive things to say about Trusted Socials, I have loved working with Nora and am so impressed by her commitment to seeing my business grow. Nora truly is a genuine person making her not just a pleasure to work with, but also to whole heartedly trust with my social media management. My business is certainly not typical and Nora plunged into educating herself in my industry and the culture of the clientele I need to attract. Highly recommend!”
Eddie mathews – Newcastle Legal
“Words cannot describe how thrilled I am that Nora and Trusted Socials have been working with me on my social marketing. Preparing the content was a breeze and the leads came through almost instantly. Looking forward to a very long and prosperous collaboration into the future.”
Workshops
Barbara Lane – Zeal Futures
“Nora Ashton is a valued asset to the Zeal Futures group, delivering workshops on Social Media to enrich small business owners with knowledge and practical application to take their businesses to the next level of operations and business growth.
Nora has been working with the group for 1 Term and the feedback received from participants is of the highest standard of compliments.
Business owners and operators have now taken action to establish their Social Media strategies and implemented the elements to conduct successful and powerful Social Media online presence and reputation.”
Power Hour Testimonial
