How to create an ideal customer avatar

When I start off with my clients, I always love to focus on what their goals are and then also understand who are their ideal client personas. To get the best out of each social media platform we need to have a goal for each quarter. With this in place we can build three client […]

What is digital marketing?

Digital marketing is sampling promoting a service or product through electronic or digital channels. According to Digital Safari, 72% of users who did a Google search visited a store within 8km of where they were searching. Enhancing your local SEO is now super critical as prospects decide which business to engage. Digital marketing comes in […]